We specialize in branding, where we integrate strategy, design and creativity, since 2013. We work with a team of professionals from different backgrounds to enrich our projects.
We create fresh and unique brands, with a great style and visual impact. We are driven by our clients' happiness and satisfaction.
Nos especializamos en branding, donde integramos estrategia, diseño y creatividad, desde 2013. Trabajamos con un equipo de profesionales de diferentes áreas porque creemos -y sabemos- que diferentes puntos de vista enriquecen los proyectos.
Creamos marcas frescas y únicas, con un gran impacto visual y estilo propio. Y, lo mejor de todo, con un fuerte impacto emocional: la felicidad de un cliente cuando ve el resultado es una enorme gratificación para nosotros.
Founder & creative director​​​​​​​
I'm Ursula "Uku" Villalba, a graphic designer graduated from the University of Buenos Aires (UBA), and Cobra's founder and creative director.
In my long journey in the world of design, one of the things that most influenced me was to be part of FutureBrand, an international consulting agency where I participated in branding projects for many world-recognized companies. That's where I found my passion for graphic design. In 2013, I decided to follow my own path and founded Cobra Studio. 
I love going deep into researching, brainstorming, and creating new concepts. I believe getting to know the people is key to establishing a good relationship with them, and I strive to do so by listening, understanding, and giving them freedom to truly express themselves.
What we do​​​​​​​
Brand Strategy
Everything starts with a good plan. We work with our clients to define what makes the brand unique, its core values and purpose, in an attractive and differentiating way.
Todo empieza con un buen plan. Trabajamos con nuestros clientes en definir: qué hace única a la marca, cuáles son sus valores y su propósito, de una manera atractiva y diferenciadora.
→ Consultancy / Consultoría
→ Brand Purpose / Propósito de marca
→ Strategy & Positioning / Estrategia & posicionamiento 
Verbal Identity
Words are powerful, they define the character of the brand. We make sure they have a unique tone of voice to connect with the audience.
Las palabras son poderosas, expresan la personalidad de la marca. Nos aseguramos de que la marca tengan un tono de voz único para conectar con las audiencias.
→ Naming / Creación de nombres
→ Tagline & byline / Complemento verbal
→ Voice and tone / Tono y voz 
→ Messaging / Creación de contenido
Visual Identity
We develop the visual language of the brand and the entire system of graphic elements which comprises it, so that it will express with great impact. We create the foundations of the visual identity: logo, color palette, typography, imagery, and everything around it.
Creamos el lenguaje visual de la marca y todo el sistema de elementos gráficos que la componen. Desde lo elemental: logotipo, paleta de colores, tipografía; a todo el universo donde vivirá y se expresará.
→ Brand Identity / Identidad visual 
→ Design system / Sistemas visuales
→ Print / Impresión
→ Icon design / Iconografía
→ Packaging / Empaques
→ Brand guidelines / Manuales de marca
Do you have a brand or project you need help with? Let's talk!